20 Most Fresh Web Designs, JULY 2018 – Design Optimus

Go excess vibrant with colors in 2018. There is no doubt that flashy vibrant colors are eye-catching and grab user attention. They are quite useful to set your website apart from the rest of the websites. People have been using more web-safe colors for their websites. But now more designers going more courageous with their choice of bold and vibrant colors.


A micro – interaction can take many forms depending on the brand of the website. They can be formal, to-the-point or can be cartoonish and fun. The presence of micro-interactions makes the experience with the interface more entertaining.


Micro-interactions are different from animations in the sense that micro-interactions do not just create an illusion of movement. Micro-interactions engage and interact with the user to perform a specific task in an intuitive and effective way.


Micro Interactions are really taking over the web design this year. Micro-interactions server for communicating statuses or feedback, showing results from particular actions, helping manipulations etc. Micro-interactions are very useful in communication to help the users navigate the interface. They perform the basic functions like communicating feedbacks or results for the users’ actions, accomplish tasks, and prevent errors. Micro-interactions can make even the complex logic understandable to the common users in the simplest way possible.


Web design trends are constantly changing and evolving. There is always something new and fresh to look forward to. This year also brings a set of design trends. Some of the design trends have been replaced, some are still there with minor changes. It is always a challenge to stand out in the crowd when starting out a new project. The design has to be unique in a way that it remains in the memory of the user and creates a lasting impression.


1. Bright and bold minimalism and engaging photographic content

Paul Jarvis has been a designer who writes since the 90s and worked with brands like Mercedes-Benz, Microsoft and Warner Music. His work and weekly dispatch can be found at pjrvs.com.

Paul Jarvis: Bright and bold minimalism. Simple will never go out style, but with advances in monitors, color saturation and brightness, minimalism doesn’t have to be boring. Large fonts, vibrant colors, 2018 will be a fun year for easy to use yet interesting online interfaces.

As the final whistle is blown on the Fifa World Cup 2018, this awesome site gives you the chance to relive this Summer’s big sporting event from the comfort of your desktop. Pick a team, and click and scroll your way to victory. No spinning those bars!


Unspoken Agreement is a creative agency that believes in beauty. Its landing page is a schooling in art direction, and the simple bold copy is persuasive. I’m not sold on the compass navigation, but you can’t have everything.


Drift is a creative agency with some chops. Rejecting the minimalism that seemingly every other agency opts for, they’ve put together a charmingly animated, hand-made site. Not too functional, unless your aim is to communicate creative courage—they stand out.


This month sees a big trend in compass navigation (a link in every corner of the page), and parallax is definitely still a big deal. Whether it’s inspired by the World Cup, or Le Tour, there’s a subtle gallic feel to a lot of sites this month…savourer!


Welcome to our roundup of the best websites launched (or significantly updated) this month. July is a strange time to launch a site with the Summer slowdown in full effect, but these intrepid entrepreneurs have done so. We’ve got examples of great ecommerce, a couple of agency sites that we couldn’t resist, and lots of incredible art direction.


The trend for bold and bigger typography continues in the year 2018. The bold and bigger typography helps in getting the users attention in the first look. It also helps in conveying the brand of your website with ease. So choosing the right typography is important and big and bold is the right way to go.

But it’s not just about the bold and big typography. Looking how the resolutions of the viewing devices have been changing, you can do a lot with the typography this year. You can experiment with different types of typography. Make creative word art with your typography, use gradients to the text or use transparent text over a multi-color background, create layers of images and text — make the texts and images overlap. The sky is the limit.

The important thing to keep in mind is the readability of the text. The typography you choose should not deviate from its primary purpose — the readability and represent the brand of the website.

Isometric Design

Isometric design is how you create a 3-dimensional object on the 2-D plane. As flat design practices lose it popularity designs no longer need to be flat. Isometric designs make the design resemble the natural physical environment. It gives the depth and shadows needed in the web design. Combined with custom illustrations, isometric design can produce a different world on the screen.

Broken Grid and Asymmetry

The grid has been a favorite among the designers since they arrived. They give the much-needed organization and clarity to the interface and also responsiveness. But the grid system always follows a specific structure to create a layout. But what if you want to break away from the monotonous grid structure and do something different. The designers have now started to question the regular grid structure and bring a little “organized chaos” to the interface.

Even though the broken grid structure makes for a great looking interface, But it takes a skilled designer to create a broken or uneven grid structure. The design should take care of the responsiveness — how the interface would look on different devices and should create a bad user experience. It should not create confusion for the users in navigating the website. This makes it necessary that the designer should know ins and outs of the grid structure.

Particle Backgrounds

Websites have adopted videos as backgrounds of their website. Though they are a great tool to increase user engagement on the website and better than texts or images in conveying the brand image of your website, they create serious performance issues. Videos are larger in size and take a lot of time to load. Slow loading time has a negative effect on the site’s SEO.

The best alternative to this trend is the particle background. The best part of it is that it can be created with a little bit of HTML, CSS, and JavaScript. Which makes it very lightweight and does not create much performance issues if at all. Particle backgrounds immediately catch the users attention and create a lasting impression of the brand.

Studies have shown that the users don’t wait more than 2 or 3 seconds for a website to load. If the website takes more time to load, the bounce rate of the website increases. Using particle background can significantly improve the user engagement and thus decrease the bounce rate. Sometimes much to the user’s amusement, the particle react to the movement of the mouse or the particles move at different speeds, collide, or even dance.


Less is still more in web design. Minimalist design helps get more attention to the actual content of the application. This means more white spaces, not cramped with a lot of text, less and meaningful use of colors and other components. Clever animations in design that does not take the attention from the content improve the usability of the website and leaves a very good impression on the user.

Minimalism helps in conveying the message of the website in the first look. Rather than confusing the user where to look, the minimal design makes it easy to navigate through the site and provides a better user experience.

Material Design

Released in the year 2014, it has undergone major changes over the years. This year is the year of components with drop shadows and depth.With the progress of web browsers, drop shadows and depth have started to create a different world on the screen. They create a more pleasing aesthetics to the UI and creates for better user experience by giving emphasis.

This is where material design shows its significance.  a flexible design language that has endless possibilities. And makes use of the basic principles of how a material behaves in the real world. Though the flat design is still is being used by designers, it’s losing its popularity. It would not be a wise idea to not to take advantage of the latest design principles, sophisticated web browsers, and their capabilities.

Mobile first and responsiveness

If you still are not up with the responsive design, you must have been living under a rock or you don’t take your web design seriously. Everything on the web is now going responsive and mobile first. This is the straight result of ever-increasing traffic from the mobile devices. So to call it a trend would be wrong, its a necessity now. If you want to be ranked higher in Google, it won’t be possible until and unless you go responsive. Google’s priority has changed to mobile-first, responsive websites and for good reasons.

One of the latest trends in responsive design is responsive logos. Many popular brands have optimized their logo in a way that they represent their brand in viewports of all sizes. This helps the brands to reach out all their audience irrespective of their device.

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