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Aesthetics is the first thing that comes to mind when you are looking for ideas on how to design a website. Although the visual impact is important, the role of a website goes much beyond that. With more than a billion sites floating in the World Wide Web for users to choose from, designing a website is all about enhancing user experience and being search engine optimized.
Designing a website is not exactly rocket science, but it’s not an easy task either if you have no guidelines to keep you on the right track. In your efforts to achieve perfection, you may end up driving people away from your website instead of getting them to visit your it.
Here are a few tips on how to make a website search engine friendly and subsequently persuade users to visit your website and follow your call to action:
Remember that Less is Always More
In today’s fast-paced world, people no longer have the time or are willing to make the time to read every single word they see on a website. They instead scan web content, and it’s your job when creating a website to trigger their interest through specific words or sentences.
Therefore, the user’s decision to remain on your website is not based on how many words they’ve read, but on what triggers an emotional response.
It’s better to remain minimalistic when it comes to text and calls to action. Break large, bulky paragraphs into smaller, easy-to-read sections that don’t drive people away. Use effective subheadings to capture the essence of your business.
Make it easy for the user to quickly evaluate and understand what the website is all about. In addition to short, concise paragraphs, you can use icons and images. A picture is worth a thousand words, Napoleon said, and he was right. The right picture or symbol can persuade users to remain on your website in a split second! A lot quicker than 500 words!
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